Y’all Black Friday is coming and coming quick! But I want to share some deals that I personally have my eyes on and I know will make a big difference in my business! These sales are perfect for business owners, and its a great time to get your business New Year ready, and these tools will help you do just that!
Dubsado aka my favorite CRM is having a huge sale! But it gets better you can use my code “SOUTHERNROSE20” which will give you another 20% off your first month or year! To lock in the Black Friday special, you have to set up a PAID account. So, for those of you on the free trial – this sale is the perfect time to officially subscribe! With my code + the sale, you can get started for $24/month or just $240 for the WHOLE YEAR!
An additional 20% off with code “SOUTHERNROSE20”
Sale Dates: 11/26-12/3
You must be on a paid account to lock in the savings!
Haute Stock aka how I can always find the perfect photo to fit my brand in a matter of minutes! They are my go to when I need a beautiful photo for instagram but just don’t have the time to shoot it or create it. There sale is one for the books! They are giving $100 off the annual plan for new subscribers! (Sale price is $199 and it is usually $299) But you can save even more when you use my code “SOUTHERNROSE” Which will make it out to less an $17/month. Which is crazy for everything that you get!
Use code “SOUTHERNROSE“ to save even more!
Sale starts on 11/29-12/2
You have to sign up for the annual plan to receive the $100 off!New subscriptions only
Have questions about any of this? Want to tell me what you’re buying? Send me an email! I’d love to hear from you!
Note: These are affiliate links, which means I get a kickback when you buy. I only recommend things I actually use myself and absolutely love!]
Time to nail down 5 things that relate to visual branding in your business! When you first think about your visual branding, that all important logo, the fonts, the colors, the overall feel and style. Which is it that you first think about?
Are you thinking how pretty you can make it? How much fun can you have with the design? How you can play with a style you really love? Or about that Pinterest board, you have full of pretty inspiration?
But thats not where you should start.. I know it is easy to want to jump into visuals and create something beautiful, compelling, and oh so gorgeous. The first thing you think about should not be the visuals at all. The first thing that you need to consider is what you want it to say, and communicate. Sure the result is not words but visuals, and those graphics need to be rooted in message and meaning.
Think about street signs for a minute.. A lot can be communicated very simply, that is the great art of graphic design. Designing something that does the job as simply as possible. Being functional, clear and well considered.
A yield sign, doesn’t need a long length paragraph attached to it with the reason on why you are yielding to on coming traffic before just pulling out in front of them. It isn’t over done, covered in glitter, neon pink with a hint of green or covered in a huge sketched image of what happens if you don’t yield.
No it is simple yet impactful. It is intentional and iconic symbolism that is altering but not distracting you from concentrating on the road. But design at its core is about function. It is purposeful and intentional. And more challenging then the end result has you believe.
It is important that your graphics and branding are rooted in the mission and your message of your business. I always make sure that my clients have a clear vision of what those are and look like for their business. Your mission, should be about what you strive to do your business. Think about your products and services you offer and who your ideal client/customer is. Then even more importantly is your why. Why do you do what you do, why do you offer that service for this person? What problems are you trying to solve for them and how will you help them? But also the wider impact your business has beyond your customer. Does what you do support a cause, mission or change in the world?
If you have a personal brand, and you are at the core of that business, then your identity needs to shine through in the visual branding. People want to work with and buy from people. So make your branding reflect you and your personality. This could include things like where you are from, your upbringing, your interests and hobbies, your lifestyle, your beliefs, family heritage, life events and circumstances that have shaped you. If you take them time to think about the things that make up your identity, and then also ask others how they perceive you, you can then find ways to show your identity in your branding. But then the identity of your ideal client. Who they are, how old are they, their goals, values, and needs. And what kind of personality would they have!
Having values in your business, gives your business a guiding track on how to operate, behave, and what is a priority to you. A business values does not need to be something that you keep only to yourself. But it can become part of the structure of your branding. If your business values hospitality, then your branding should feel friendly, easy to relate to and inviting. If your business values wellness then you may want to be very selective of the materials you use for print and packaging. So really think about what your business values and how that affects the look of your brand and graphics
Clear communication is key and if we nail all the other but fail to make it clear in what your business actually foes and offers, then you will simply be leaving people confused and money on the table. The number 1 thing your branding needs to do is clearly communicate what you do without any confusion or mixed signals. People like things laid out in front of them, it makes them easier to process. If you make custom pencils, make it clear you offer custom pencils. Getting to carried away with all the other elements of your brand identity that you want to communicate but fail to make what you do clear, then people won’t even understand the point of your business. If your custom pencil shop was all about nature and the wilderness, and your branding then had a forest, dark, adventure feel with no hint at pencils until you hit the shop page, then people may assume you sell camping equipment or are a summer camp, and then there will be a disconnect when they finally click the shop page. And while you may think, they will figure it out eventually, we don’t want to make it hard to work out. Remember design is about clear communication. It helps get the message across fast and with emotion. So sure you want to create that cosy, earthy, adventure vibe, but you also want them to be picturing the ease and perfection of what it’s like to use a custom pencil that will make an impact on them.
Besides “Buy My Stuff”. What actions fo you want to inspire in your audience? Do you want to help them have confidence? More bold? Have fun in their own skin? Make lifestyle changes? Help others? Think about the core action you want your customers to take or feel. Because once you can inspire the action you can better convince them that your service or product will help them achieve it. So just like scrolling though a department store website makes us aspire to have a certain lifestyle, your brand needs to do the same. Make me want to be what is on the other side of the action you want to take. How can you help them get there?
But remember people don’t buy things, they buy a better version of themselves and the result you are giving them. So if you communicate that “better self” in your branding it will not only attract them but inspire them to buy.
So if you make it to here I have a little task for you.. Go take a look at your current visual branding, assess what it communicates now, look at what is lacking, and what isn’t clearly communicated. So that you can better the story of your branding!
Happy Friday! Y’all I am so excited to show you the brand new Southern Rose Designs Website! This website has been a work in progress for what feels like months (particularly my fault because I wanted it to be perfect).
There comes a time that every brand needs to evaluate themselves and the vision they have to make sure they are still moving in the right direction and I will be the first to admit that. When I sat down to make edits to the old SR website I just wasn’t in love with it or what it represented.. aka it wasn’t me anymore or speaking to my ideal clients like I thought I was.
So that meant it was time for a new website and I wanted to do a mini rebrand in the process..
After weeks or what felt like months of trying to plan what I wanted I realized maybe should just sit down to take a copywriting course. So I did and Copywriting For Creatives by the amazing Ashlyn Carter what the best choice I have made, I learned SO much and truly discovered where I wanted to take my business! (I can write for just about any of my clients but when it came to my own I couldn’t pin point everything perfectly). It was from there that I knew it was time for a bit of a rebrand which included creating a new showit website, and brand photography by the very talented Brooke Holmes with Bmariephoto!
We had so much fun in our shoot that it made building my website even easier, So thank you Brooke!
Of course I delayed things a bit with summer and vacations but now it seems like all the start are aligning and it is the perfect time to share it with y’all! This site has my heart and passion all wrapped up in one + that good ole southern charm! From the home page to the blog you are reading now I wanted it to be welcoming and. the perfect online home to showcase my work but most importantly build a place for y’all to come learn about branding, business and follow along with me on this crazy journey called life!
I promise the dedication to every client/project is the same + some new ways to work together all wrapped up in a pretty new online home!
Let me just start out by saying Molly is the sweetest person ever!! I am so excited to show you this perfect custom showit website design for this fabulous wedding Photographer! Molly is a wedding photographer based in New Jersey who is SOO TALENTED! I loved getting to know Molly through our project and seeing the experience that she gives every bride. I found myself just wanting to ask her all the wedding photo questions and just chat with her every time we talked! While working with her I instantly knew why all of her brides and grooms adore her so much!
Before our project, Mollys website was hosted on WIX and just didn’t reflect who she or her ideal client was any more. Y’all remember as your business grows, you often need to update your message and image to go with it!
Her brand new website reflects the personality, amazing photography, and services she offer. Her website is set up to grow with her for years to come and attract all those perfect couples!
Now, time to here what Molly had to say about it all!
I’m hoping that this will not only bring more clients, but also attract more destination clients!
And y’all when I asked Molly to tell me about herself this is what she said: (I think we are made to be best friends!)
“I’m a NJ + Destination Wedding Photographer, living by the beach with my two French bulldogs, 5 month baby boy + hubby. I always say altheisure has become a motto because you can usually find me rocking some nikes + sipping on some sweet tea 7/7 days a week 😉 OR at home goods buying things that I really don’t need.”
“Sarah took my site + my brand and gave it a COMPLETE makeover! I can’t even put into words how grateful I am to have found Sarah! Not only is she incredibly talented, but she’s so sweet + genuine, really cares about her clients goals and wants to make sure everything is 100% perfect in every aspect of the project, from start to finish. She’s extremely organized, has fresh ideas, is creative, listens + answers, resolves problems, the list goes on and on. She really took my brand and my new site to another level and I couldn’t be happier. Thank you, Sarah! :)”